At 8:00 a.m. November 2, the starting gun fired for the 2014 Hangzhou International Marathon ("Hangzhou Marathon"). A few days earlier, Intime Retail (Group) had reached a 3-year strategic agreement with Hangzhou Marathon over the promotion of sports aesthetics, health lifestyle and new commercial civilization and released the "Nothing but Forward" program. The group also sends 300 of its employees to participate in the Hangzhou Marathon to show their passion for sports.

On October 20, the "Yintai + Hangzhou International Marathon" strategic cooperation and brand program news release was held in front of Intime Retail's Hangzhou Wulin Outlet, declaring that Intime Retail (Group) has reached a 3-year strategic agreement with Hangzhou International Marathon, Yintai will be a title sponsor for "2014 Hangzhou International Marathon" ("Hangzhou Marathon"), and will distribute the last 1,000 places for participating in the run for free. The "Nothing but Forward" brand campaign was started at the same time.

On October 17, at the 2014 Linkshop Storm Hero in Qingdao, Intime Retail, jointly with www.linkshop.com.cn, launched a "Joint Operation" targeting Chinese retailers, which proposed serving customers nationwide together from November 11 through 16 under the "Chinese Shopping Festival" theme and also declared the Yintaibao will be open to peers as a move to promote intra-industry merge and sharing

On October 16, 2014, Intime Retail declared that its 16th anniversary (November 16) will turn into a Customer Celebration, which will eventually become a carnival for both online and offline shoppers in the name of Chinese Shopping Festival lasting from November 11 through 16 as a joint event with Alibaba

On October 15, 2014, the 1st "Shenguojun Teacher & Student Scholarships" awarding ceremony of Fenghua No.2 Middle School was held on the school playground. President of Yintai Group, outstanding alumnus of No.2 Middle School and sponsor of Shenguojun Teacher & Student Scholarships Shen Guojun attended the ceremony together with local government and educational leaders.

The 1st Love@ Together photography competition of Yintai Group draws to an end at the end of September after two months' hot competition.

In April 2014, at the live green building symposium held by China Construction Industry Association in Chengdu, the 8th Division of China Construction Corp, as the builder of Chengdu Yintai Centre, introduced the building waste "zero emission" practice of Yintai Centre projects, saying that this practice can serve as a guide for the green and circular development of the industry.

Another Intime City Inaugurated. On September 30, 2014, an oversize shopping center located in the core CBD of the High-Tech Zone's Lutai Avenue, Zibo Intime City, officially opened to service. As the first portal of Intime Retail (Group) in Shandong Province, the opening of Intime City registers a full revolution of the local commercial layout.

One can never praise the beauty of West Lake too much. In this autumn, at the city-lake conjunction, an in77-centered lake-front central street is taking shape. A tide of fashion and trend is coming round the corner, poised to add more vigor and joy into the West Lake.

On September 26, 2014, the first large fashion shopping center in south China, Liuzhou Intime City, was officially inaugurated, registering a new commercial layout in the Yufeng CBD, and bringing more choices for the quality life of the local public. The opening of Liuzhou Intime City was also concerned and supported by all walks of life. Approximately 100 people from the district government, Yintai Group, Intime City occupier representatives and media reporters witnessed the inauguration of the new development.